Punjas absolutely needed to hit the market with an exciting, innovative and effective approach for its new flagship product, Punjas Biscuits, the byproduct of their $20 million new factory investment. They came to Webmedia Fiji to ensure a vibrant, effective ad campaign would hit all the right buttons with consumers.
Webmedia Fiji story boarded, wrote, directed and produced an iconic set of videos and graphic design collateral and even wrote the catchy words to a musical jingle that to this very moment, stays on the lips of the nation and is sung daily by one and all.
