Punjas launched the Bodyguard Soap campaign with their new three packs, unaware of the response that the product would receive. It was likely the highest, most successful campaign in the history of the company which saw sales increase at the registers by fifteen fold, comprised of 3 packs selling at 5 times the normal rate of single bars! They then signed up Webmedia to handle their next seven projects which consisted of writing commercials, over-seeing production and assisting with designs and concepts as well as additional follow-through and website development. Some of the products marketed included Punjas Biscuits, Punjas Oil and Ocean Coral Soaps.
