When we launched the new Punjas range of biscuits, a part of our brief was to also launch their new $25M ‘state of the art’ Lautoka factory to Fiji and the world. Powered by the very latest Italian designed and manufactured technology, this factory boasts an output capacity far in excess than that of what Fiji as a nation can consume.
To that end our task was to produce a video that would not only launch the factory but that could be taken to biscuit manufacturers throughout the Asia Pacific region to showcase the facility and its potential as a serious contender for out-source production of the product.
