Punjas Group – Photography Art Direction

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A company the size of the Punjas Group is quite diverse when it comes to their marketing mix. Yes, they use mainstream media like television and radio but they also employ a number of supporting mediums in the mix.

Our task was to ensure that the integration of the brand elements from the mainstream campaign we handled were translated effectively in POS, billboards, promotional elements and signage that supports the advertising campaign. This meant replicating video images and talent for print use.

To this end we have art directed shoots for Punjas Biscuits, Naturally Fiji Range, Ocean Soaps (Bodyguard, Pearl Radiance and Coral Laundry Detergent) with the best photographic talent available to guarantee the desired results. Together we compiled the short-lists then Webmedia selected the photographer, managed the talent, props, scheduling and the multiple shoots.

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