Webmedia South Pacific Launches New Pacific Islands Forum Secretariat Website

Webmedia South Pacific’s latest project is the newly revamped Pacific Islands Forum Secretariat website.

The mobile responsive website boasts a much cleaner look and feel with an emphasis placed on being user friendly and easy to ‘get around’ navigational features including advanced search functionality. The build was challenging as it accommodates an enormous amount of fresh content and re-categorised access points.

A particular highlight is the ‘AT A GLANCE’ scoreboard on the homepage that helps to rapidly segregate and access up to twenty or more stories by ‘quick tab’ categories that include; Sustainable Development, Economic Growth, Governance and Security.

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Scroll vs. Clicks: Another Reason for Longer Websites

There is literally overwhelming statistical evidence that long websites perform better than short websites. This is in respects to SEO, Conversions and ‘General Retention’. However, it seems company owners in the South Pacific have a particularly strong proclivity towards ‘demanding’ short sites that fit in the initial browser view. Well, sorry to tell you stubborn ‘old-schoolers’ but there’s yet another very compelling reason that size matters.

Tablets and phones don’t do clicks well, they are far more scroll and swipe friendly. Medium.com notes, “Websites which spread their articles onto multiple pages will soon learn this lesson. Expect these to turn into longer single pages or even, like TIME magazine, into infinite scrolling pages”

Now, with more than 50% of all Internet accessed in industrialised markets via a mobile phone or tablet, it may be time for your ‘extension’.

Why is responsive web design important for your business website?

Google analytics now point to between 30-50% of all website traffic that is read off a mobile phone or tablet. Fiji currently shows 22% but the numbers are skewed lower because of limited pre-pay plans. Momentum continues and statistics project that by 2016 more international web browsing will be done on a mobile device rather than a desktop computer.

Responsive design means that your website has a mobile/tablet friendly conversion that plays to people viewing your site through those mediums. Google, for its part, “highly recommends using responsive design” and has already added it to its search engine algorithm. That means; everyday you are losing ranking value to your competitors on Google if they are responsive and you are not.

There are a dozen other important reasons to become ‘responsive’, contact one of our web experts if you’d like the right impression with those you capture in your Web.