WMF E-Newsletters Lead Directly to E-Commerce

Our recent E-commerce E-campaign has been our most successful to-date.  We’ve been highlighting 10 reasons why E-Commerce has ‘finally’ arrived in Fiji and why it is here to stay.  Well, this campaign has brought us new work every single day but I’m not writing this to boast, I’m writing this to say YOU CAN DO THIS TOO!!!

If we’ve said it once, we’ve said it a million times, while social media is surely a powerful weapon to move the needle on your revenues, exposure and branding efforts, the pound-for-pound guerrilla marketing  champion is E-Newsletters and it’s a first round knockout!

Pushing a free button and reaching thousands of the most successful and qualified candidates for your product and services in the most professional and subdued way possible is just plain smart business.  Stay in touch, stay in their minds, stay at the forefront and stay relevant.  

Here below is the most recent email we sent out. Twenty minutes after hitting send, the phone rang.  Ten minutes after that it rang again… emails enquiries have continued to come in and the end result is a lot of very successful organisations contacted us because they needed the solutions that we are offering.

If you are not making things E-Z for yourself with E-newsletters call me, Nikil Prakash, at 992 6013 and I’ll make sure you learn how we can E-lectrify your marketing.

What a RUSH!

Every once in a while, when our staff donates its time for charity, there’s a bit of an extra payoff… and when it happens, its the ‘feel good’ feeling of this year, or any year.

Webmedia donated its efforts to assist the Spinal Injury Association of Fiji with its Charity Gala event held on the 11th of October at the prestigious Grand Pacific Hotel. Our team members helped with design, video and other contributions. For their efforts, we were fortunate enough to obtain a few tickets to this amazing event and words cannot describe how special the evening went.

The evening’s host, former Fiji President, Sir Ratu Epeli Nailatikau and household name MC, Lenora Qereqeretabua consistently charmed the full ballroom. Renowned Pasifika Voices Choir, on the literal cusp of international recognition for their contributions to the upcoming Disney film Moana, led by its already acclaimed Director, composer, conductor and all-around great guy, Igelese Ete delivered one hair-raising song after another. After dinner, Eric Rush, without the aid of a single written note, literally slayed the audience who were kept on the edge of their seats with his entertaining banter.

Equal parts funny and poignant, Mr. Rush brought the crowd to a point of exhaustion with laughter and then would turn them on a dime weaving in one of his well-earned life lessons. Who’d of thunk it?…. that ornery guy on the field, the leader who delivered one bone crushing hit after another for two decades, was the funniest, smartest and most charming person in the room. He recognised and shared in Fiji’s Olympic Gold achievement and we heard a plea from Lenora for him to take over our currently coachless National 7’s team… we can’t think of a better idea. Perhaps our Prime Minister, also in attendance, can whisper in the ear of some of the FRU’s decision makers.

Not to be lost in the maze of such world-class entertainment, people affected with spinal injuries were situated all around the audience. It was clear to see, they were the happiest of all those present, and witnessing the overwhelming support they could receive from their fellow brothers and sisters. Critical money was raised, their struggles were emphatically recognised and they participated and shared in one of Fiji’s most special events.

Additionally, kudos must go out to the administrators of the Spinal Injury Association of Fiji, all the sponsors and particularly, and especially, to two unknown warriors who put in ridiculous amounts of behind-the-scenes effort to make this event happen, Selai Vonutabua and Jim Gilchrist. These two drove this project from its inception to its completion and they were never publically recognised, surely the way these two extremely humble Samaritans would have wanted it. But the cat is out of the bag, Selai and Jim made this event happen and they are truly awesome!

Finally, when our team donates work, they always make me proud. When they get an opportunity to share in a little bit of the post-donation ‘good karma’, there is no better feeling for me. Above are photos with Susan and Monica from our team getting their Rush on… God Bless Susan, God Bless Monica, you two both did incredible work and I’m so glad that you got to see what resulted from it. Vinaka vakalevu to you both and to everyone from our team and to all who helped make last night such a special occasion.

Lastly, all the efforts of each and every person involved in the Charity Gala event, contributed to a very worthwhile cause. It wasn’t for guests to enjoy delicious food, heart-stopping entertainment and uplifting speeches, but a night to come together and support not only the Fiji Spinal Injuries community, but also those bravely living with this disability worldwide.

I’d like to close with these words from All Black legend, Richie McCaw, “We want to do what we can so they can live with dignity and purpose.”

Steve Reid
Executive Director

IMPORTANT FOLLOW-UP: FIJI’S DORMANT E-COMMERCE SITUATION… IT’S NO LONGER DORMANT!!!

The E-volution has begun
Last October, we noted that due to national macro-economic fiscal policy, the ability for Fiji banks to offer conventional E-commerce, payment gateways was next-to-impossible. Yes, they existed, but they pretty much required overseas programmers and budgets at or above $50,000… and even more sadly, the websites they produced already looked a decade old on the first day of launch. So for the average SME, they were just not financially feasible.

Well, we’re proud to say that a couple of crackerjack Webmedia techs have figured out how to link in with one Fiji bank to produce live, state-of-the-art, e-commerce shopping carts. This is a revelation and hopefully the start of a revolution, an e-volution!

Now, any Fiji company can have an online shopping cart and tap into local and international credit and debit cards. Here’s the best part, we’re finding locals are purchasing more online than anyone expected. If you offer delivery options, all the better. We can set up your cart to charge extra for delivery.

Should I have an online shopping/payment facility?
Here’s the Online Markets you can now tap into:

· Locals with credit cards or debts cards. This number is approaching 100,000 nationally.

· Fiji Expats looking to ensure that their money goes to the right place (appliances, school supplies, food, etc.) and not the wrong place (“Hey Bartender, this round is my shout!!!”)

· Fiji expats who don’t want to pay wire transfer costs associated with cash transfers.

· Fiji expats who want to make payments

· General Overseas consumers

· Tourists who bought your product while here and now they want to re-up back home.

Is an online shopping facility right for me?
Fiji credit/debit facilities is now a big place and the world’s a much bigger place. If you take the lead, your customers ‘will’ follow. If any of this sounds exciting to you… and it probably should… contact us today and we could have you selling to the world, tomorrow.

For more information or a consultation, contact marketing@webmediafiji.com or call 3318842 or 9926013

The Warwick Fiji – Rebrand

As the pace of change rapidly progresses, and we are exponentially bombarded with commercial messages, the distinguishing value of a strong brand increases.

When the Warwick Fiji Resort & Spa embarked on a complete makeover of the property they looked both offshore and in Fiji for someone to create a unique, relevant and appealing face. One which could be used across all hotel collateral and corporate communications to distinguish them from the crowd.

Our initial brief was to create a personality for the property in keeping with their vision for the future of this grand, but older, property. We identified a platform of “understated elegance” as appropriate and applied this to a new logo, colour scheme and font usage. A comprehensive in-room directory (compendium) was created from which most of the other collateral flowed – brochures, fact sheets, advertising, posters and expo displays. This style was also translated into corporate presentations, websites and mobile applications.

Punjas Group Overview

I have no hesitation in recommending Webmedia Fiji to any company or organization that requires the delivery of exceptional communications to international standards.

Gopal Jadhav – Group Marketing Manager Punja & Sons Ltd

Some would wonder why a company as large as Punjas, with their own “in-house” marketing and design team, would use an outside creative source like us.

The answer is simple – we deliver. Consistently.
They understand they don’t have our experience and expertise on the big projects to create concepts, that work, and follow them through into final production with an end result that will stack up in any market.

Over the past two years we have written and produced over 9 television commercials, 6 billboards, 4 websites, 3 corporate videos and numerous packaging and promo concepts for this client. Products worked on have been the new Punjas Biscuits, Savante Wraps, Naturally Fiji, Bodyguard Bar Soaps and Shower Gel, Pearl Radiance Beauty Soaps and Coral Laundry Detergent for Ocean Soaps.

 

Scroll vs. Clicks: Another Reason for Longer Websites

There is literally overwhelming statistical evidence that long websites perform better than short websites. This is in respects to SEO, Conversions and ‘General Retention’. However, it seems company owners in the South Pacific have a particularly strong proclivity towards ‘demanding’ short sites that fit in the initial browser view. Well, sorry to tell you stubborn ‘old-schoolers’ but there’s yet another very compelling reason that size matters.

Tablets and phones don’t do clicks well, they are far more scroll and swipe friendly. Medium.com notes, “Websites which spread their articles onto multiple pages will soon learn this lesson. Expect these to turn into longer single pages or even, like TIME magazine, into infinite scrolling pages”

Now, with more than 50% of all Internet accessed in industrialised markets via a mobile phone or tablet, it may be time for your ‘extension’.